Paid social is a creative business. We treat it that way.
Creative is the single biggest lever in paid social — which is why most agencies are terrible at it. DDX pairs media buyers with an in-house production team shipping UGC, static and motion every single week.
Creative-led paid social. Full-funnel media buying.
Creative strategy & briefing
We reverse-engineer what's working in your category, identify creative territories, and brief against a hypothesis — not a vibe.
UGC & paid-native production
In-house and creator-sourced UGC, static design, motion and scripted video. 20–60 new assets a month for growth-stage accounts.
Full-funnel account structures
Prospecting, consideration and retargeting campaigns built to work as a system — not three campaigns randomly competing for impressions.
Conversions API & signal quality
Server-side event forwarding, CAPI, offline conversion matching and enhanced audiences so the algorithm trains on real revenue.
Incrementality & MMM
Holdout tests, geo splits and media mix modelling — because "platform ROAS" is marketing math, not P&L math.
Lead-gen funnel architecture
For B2B and high-ticket: instant-form to CRM plumbing, qualification scoring, speed-to-lead workflows that actually convert.
LinkedIn B2B specialism
ABM targeting, conversation ads, matched audiences and content syndication — paired with outbound for pipeline acceleration.
Weekly reporting with narrative
"Here's what happened, here's why, here's what we're doing next." Not 40 screenshots of Ads Manager.
Paid social FAQs
Do you handle the creative, or do we?
We handle it. Creative is the single biggest lever in paid social and we won't outsource it to your agency-of-agencies pattern. Production is in-scope, not an add-on.
Which platforms do you run?
Meta (Facebook + Instagram), TikTok, LinkedIn, YouTube, Pinterest and Snap. We'll recommend the mix based on your buyer, offer and economics — not a pre-set "package".
Can you do B2B lead gen on LinkedIn?
Yes — it's one of our core specialisms. Conversation ads, ABM matched audiences, content syndication and speed-to-lead routing to your CRM. Typical clients: SaaS, professional services, considered B2B.
What's your minimum media spend?
We're built for accounts spending $10k–$500k/mo on paid social. Below that, creative production doesn't amortise; above that, we bring in dedicated media and creative leads.
Paid social should be a profit centre. Let's make yours one.
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