A Google Ads agency engineered for ROAS.
Most Google Ads accounts leak money in the places no one looks — match-type sprawl, broken conversion tracking, PMax cannibalising brand, search terms draining budget. DDX rebuilds the whole account as a single ROAS machine.
The full Google Ads stack — run by senior strategists.
Account structure rebuild
Campaigns reorganised around intent and margin, not keyword sprawl. SKAG-era cruft stripped, match types rationalised, audiences layered.
Bid strategy engineering
Smart bidding tuned with value-based conversion signals — not just form fills. tCPA, tROAS and portfolio bidding aligned to real LTV.
Performance Max, done right
Asset group segmentation, signal engineering, and brand-exclusion strategies so PMax scales new customers, not rebates your brand traffic.
Shopping & feed optimisation
Merchant Center hygiene, feed rules, custom labels and priority tiering for ecommerce accounts. Shopping pushed to its structural ceiling before PMax kicks in.
Server-side conversion tracking
GTM server container, Enhanced Conversions, offline conversion imports — so the signals Google trains on actually reflect revenue, not leaks.
Landing-page pairing
Every campaign paired with a dedicated landing page built and tested by our CRO team — not the homepage. LP quality is the silent ROAS killer.
Creative & ad copy production
Weekly RSAs, display sets and YouTube scripts. A/B tested against a rolling hypothesis log, not vibes.
Weekly optimisation cadence
Search term scrubbing, bid adjustments, negative keyword mining, geo & device slicing. Monthly wouldn't be fast enough.
Our 5-phase Google Ads engagement.
Audit & diagnose
Two-week structural audit. Account, tracking, creative, offer, LP. We show you the leaks before we touch a bid.
Rebuild & re-measure
New account architecture, conversion tracking overhaul, signal engineering, landing pages paired with each campaign.
Launch & stabilise
Controlled rollout against benchmark. Learning-phase management, spend pacing and early anomaly detection.
Optimise
Weekly test cycles: bid strategy, match types, LP variants, creative rotation, negatives, audiences.
Scale
Aggressive scaling into what's proven, ruthless killing of what isn't. Expansion into PMax, YouTube, Display with the same discipline.
And every week:
- ROAS / CPA tracking against target
- Search terms & negatives
- Creative test results
- Landing page conversion rate
- Week's hypothesis & next test
Google Ads FAQs
How long before we see ROI?
Foundation and measurement take 2–4 weeks. Most clients see a ROAS inflection by day 60 and a stable 3x+ trajectory by day 90. Accounts with severe tracking issues can shift faster once fixed.
What size budgets do you work with?
Our sweet spot is $10k–$500k/month in media spend across search, shopping and PMax. Our smallest profitable engagements sit around $5k/mo media; our largest exceed $1M/mo.
Do you rebuild existing accounts or start fresh?
Both. We begin with a structural audit and decide. Roughly 60% of engagements involve a full rebuild; 40% are optimisation on top of sound foundations.
Do you offer Google Ads only, or do we need other channels?
Google Ads-only is fine if that's your constraint. But most compounding growth comes from pairing paid search with a landing-page CRO program and a retargeting paid social layer — which is why we run them together.
What industries do you specialise in?
High-ticket B2C (automotive, home improvement, health & wellness), financial services (banking, advisory, insurance), professional services and considered-purchase ecommerce.
Ready to see what your Google Ads account is leaving on the table?
Book a free 45-minute audit with a senior strategist. You'll leave with a concrete optimisation roadmap.
Get your free audit →