$2B+ generated. Real numbers. Real P&Ls.

A selection of engagements across banking, automotive, financial advisory and health & wellness — all with one thing in common: the numbers you can take to a board meeting.

Banking & finance · capital acquisition at scale

$1.2B in new term deposits. 12,000 funded accounts in 12 months.

A regulated bank needed to fund a national deposit campaign. We rebuilt the full Google Ads architecture, engineered a lead-to-funded measurement model, and drove the brand to a 98.39% top impression share — roughly 1,037 new funded accounts a month.

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$1.2B

New term deposits

12,000

Funded accounts

98.39%

Top impression share

1,037/mo

Funded run-rate

Automotive · high-ticket velocity

9,500+ qualified leads at $9.78 CPL on $30k+ sale value.

Camper-trailer maker needed volume at a CPL that made sense against a long sales cycle. A single lead magnet — "The Ultimate Guide to Buying a Camper Trailer" — paired with a disciplined paid social creative system drove the funnel to a $2.56 best-case CPA.

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9,500+

Qualified leads

$9.78

Blended CPL

$2.56

Best CPA

$30k+

Avg. sale value

Financial advisory · Q4 performance surge

+146% leads, –45% CPA — all in 90 days.

A financial advisory needed to break out of a volume plateau before year-end. We re-architected their paid search and landing funnel, driving monthly leads from 133 to 328 while cost per acquisition dropped from $30.89 to $16.95.

+146%

Lead growth

–45%

CPA reduction

328

Leads / month

90 days

To full effect

Health & wellness · pre-winter surge

562 leads in one month. $12 CPA. 262 new customers.

An infrared-sauna brand needed to front-load the pre-winter demand window. Paid social + landing-page funnel combined for 562 leads in the peak month at a $12 blended CPA, delivering 262 net-new customers from non-brand traffic alone.

562

Peak-month leads

$12

Blended CPA

262

New customers / mo

Non-brand

Traffic source

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